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Cardkit
CardKit vs Whatagraph

A data foundation.
Or a business cockpit.

Whatagraph is a marketing intelligence platform for large agencies and enterprise teams - from EUR 699/month, billed annually. CardKit is the cockpit for business owners who want to understand why their numbers move, without hiring a data analyst.

  • Connect, look, ask - no metric governance layer to build first
  • AI that learns from your historical data and names the likely driver
  • For business owners who want to focus on decisions, not data projects
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CardKit dashboard showing Meta Marketing CPC and combined metrics

CardKit vs Whatagraph

Whatagraph answers 'how do I get data quality, governance and reporting across 50+ sources and many clients under control?'. CardKit answers 'why did my sales drop last week?' - for business owners, not enterprise data teams.

Whatagraph

  • A foundation: one unified data layer that dashboards, client reports and AI tools sit on top of
  • IQ Summary explains performance in plain language, IQ Chat answers follow-ups, IQ Agents are in early access (whatagraph.com, 05.08.2026)
  • From EUR 699/month on the Max plan, billed annually; Prime is custom pricing (whatagraph.com/pricing, 05.08.2026)
  • BigQuery and Looker Studio transfer, public API and your own report domain sit in Prime or cost extra on Max
  • Annual billing only - no monthly model shown on the pricing page
  • English-language product: interface, reports and AI output

CardKit

  • Skips the build phase: connect, see, ask - a working overview this evening, no data analyst needed
  • CardKit compares channels, campaigns and products using your historical data and names the likely driver
  • Flexible plans at a fraction of the entry price, no annual commitment required
  • 31+ focused integrations, but deep: campaigns, ad groups, products, invoices as entities
  • Built for business owners, founders and small teams in German and English

CardKit and Whatagraph
side by side

Status: August 2026, based on publicly available pages on whatagraph.com and the GetApp review aggregate.

CardKit
Whatagraph
AI summary
AI cause analysis
AI chat included
Campaign and product level in the analysis
German interface and German AI answers
Value in minutes instead of an onboarding project
Flexible contract without annual billing

Three reasons business owners pick CardKit

A price that fits a business owner, cause analysis that uses your historical data, and value in minutes instead of an onboarding project.

The price is the real difference

The price is the real difference

Whatagraph lists Max from EUR 699/month billed annually and Prime with custom pricing. Both are billed yearly. That is roughly EUR 8,400 a year before you see your first dashboard. For a business owner who wants to know why revenue dropped, CardKit is the right order of magnitude.

Summary versus cause analysis

Summary versus cause analysis

Whatagraph's AI summarises what is already in the report. CardKit is built for cause analysis: it compares channels, campaigns and products using your historical data and names the likely driver - with the numbers next to it.

Time to first value

Time to first value

Whatagraph is a platform you set up first with a data team. CardKit is designed for minutes: connect a tool, drag cards onto the grid, ask your first question this evening.

The honest questions

What you'd rather know before switching.

Straight answers to the questions that come up before a switch.

The Max plan starts at EUR 699/month billed annually, the Prime plan is custom pricing. A monthly model is not shown on the pricing page. One credit equals one connected data account. Status: 05.08.2026. Third-party directories still list older plans at $199 and $399 - those prices are no longer on the current website, so always check the live pricing page.
Whatagraph's AI summarises and explains what is already in the report - IQ Summary in plain language, IQ Chat for follow-ups, IQ Agents still in early access. What it does not advertise is a dedicated cause analysis. CardKit is built for exactly that: it weighs channels, campaigns and products against each other and names the likely driver, in German or English.
No. According to the pricing table, BigQuery transfer is a paid add-on on the Max plan and included only in Prime. The same applies to Looker Studio transfer, the public API and your own report domain. SAML/SSO is an add-on on Max. Status: 05.08.2026, please verify on the live pricing page.
GetApp's aggregate of 84 verified reviews (status 05.08.2026) notes occasional issues with data accuracy and report formatting for larger or printed reports, plus bugs and limited flexibility in report design. Support is seen positively overall. CardKit is built for business owners who want a simple, reliable cockpit without a data team.
Yes, completely - including the AI analyses, German number and date formats and European time zones. Whatagraph's interface, reports and AI output are English.
CardKit keeps detailed comparisons for Geckoboard, Funnel.io, Klipfolio, Cyfe - plus a full list of every source on our integrations page.

Whatagraph builds.
CardKit explains.

Skip the enterprise setup and focus on your business. CardKit explains what changed using your historical data.

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