You don't need a second tool
Supermetrics on its own does not show you anything you would put in front of a management team - it fills a spreadsheet or a Looker Studio dashboard that you built. CardKit has no step in between: connect, look, ask.
CardKit vs Supermetrics
A data pipeline.
Or the finished cockpit.
Supermetrics gets your marketing data to wherever you want to analyse it - Google Sheets, Looker Studio, Power BI or the data warehouse. CardKit is the destination itself: a finished overview for business owners, with an AI that learns from your historical data.
- No second tool in between: connect a tool, drag cards onto the grid, ask
- AI that learns from your historical data and names the likely driver
- Built for business owners who want to focus on their business
CardKit vs Supermetrics
Supermetrics answers 'how do I get my marketing data cleanly into my analysis tool?'. CardKit answers 'why did my sales drop last week?' - for business owners, not analysts.
Supermetrics
- A transport layer: it fills a spreadsheet, a Looker Studio dashboard or BigQuery that you built yourself
- Every plan includes one destination; a second one costs from EUR 62 to EUR 187/month extra (supermetrics.com/pricing, 05.08.2026)
- Refresh depends on the plan: weekly on Starter, daily on Growth, hourly on Pro, on-demand on Enterprise
- You still build and maintain the evaluation yourself in Sheets, Looker Studio or BI
- English-language product, no dedicated cause analysis described
CardKit
- The destination itself - no spreadsheet or BI layer for a business owner to build and maintain
- CardKit compares channels, campaigns and products using your historical data and names the likely driver
- One price for the cockpit: no billing per destination, per view or per connected report tool
- 31+ focused integrations, but deep: campaigns, ad groups, products, invoices as entities
- Tight sync with the sync status shown per card, including a note when today's data is still incomplete
- Built for business owners in German and English, with sync status shown per card
CardKit and Supermetrics
side by side
Status: August 2026, based on publicly available pages on supermetrics.com. No verified user reviews were accessible during research.
CardKit
Supermetrics
Finished dashboards without building them
Works without a second tool
Built-in AI analyst
AI cause analysis
Deterministic time-window validation
Campaign and product level in the analysis
German interface and German AI answers
Three reasons business owners pick CardKit
No second tool, no billing per destination, and an AI analyst that learns from your historical data.
The add-on model
Supermetrics bills by destinations, data sources, accounts and users. Every plan includes exactly one destination. If you need data in Google Sheets and in Looker Studio, the second destination costs an extra EUR 187/month on the Growth plan; further users are EUR 37 to EUR 124, another data source EUR 37, another ad account EUR 13 (supermetrics.com/pricing, 05.08.2026). It is a transparent model, and it is exactly where the maths tips over. CardKit does not bill by destination, because the cockpit is the destination.
Passing data through versus analysing it
Supermetrics passes your data through to Claude, ChatGPT or Copilot - the quality of the answer then depends on your prompt. CardKit's AI is a specialised analyst that learns from your historical data, validates time windows deterministically and puts the numbers next to the answer.
The honest questions
What you'd rather know before switching.
Straight answers to the questions that come up before a switch.
Usually yes: Supermetrics delivers data to Google Sheets, Looker Studio, Excel, Power BI or the warehouse, where you or a data analyst then analyse it. CardKit is the analysis tool itself - built for business owners who want to understand their numbers without a data team.
The base price covers one destination and a limited number of users and accounts. Extras are billed separately: a second destination from EUR 62 to EUR 187/month, another user EUR 37 to EUR 124, another data source EUR 37, another ad account EUR 13, Supermetrics Storage Basic on Pro EUR 499 (EUR 399 billed yearly). Supermetrics states it uses no credit or point system and charges no usage fees beyond the license. Status: 05.08.2026.
It depends on the plan: Starter refreshes weekly, Growth daily, Pro hourly, Enterprise on-demand. According to the vendor this does not apply to Looker Studio, whose dashboards are always updated on-demand. CardKit syncs much more tightly and shows the sync status per card. Status: 05.08.2026.
Only by handing your data to Claude, ChatGPT or Copilot - the analysis then happens in another tool, and its quality depends on how well you prompt it. CardKit is built into the cockpit, learns from your historical data, knows your connected sources and answers with the numbers next to it.
Yes, completely - including the AI analyses, German number and date formats and European time zones. Supermetrics is English-only.
CardKit keeps detailed comparisons for Geckoboard, Funnel.io, Klipfolio, Cyfe - plus a full list of every source on our integrations page.
Supermetrics delivers.
CardKit explains.
Connect your tools and get back to business. CardKit explains what changed using your historical data.
