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Cardkit
CardKit vs Funnel.io

Funnel builds the data pipeline.
CardKit runs your business.

Funnel.io is data infrastructure for marketing teams with analysts. CardKit is the finished cockpit for business owners: connect the tools you already use and the dashboard builds itself - with an AI that learns from your historical data.

  • Ready-made dashboards instead of a data foundation you still have to build on
  • A built-in AI analyst that uses your historical data, not generic answers
  • For business owners who want to focus on their business, not on data modelling
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CardKit dashboard showing Meta Marketing CPC and combined metrics

CardKit vs Funnel.io

Funnel delivers clean data - after that you still need a BI tool or a data team to read it. CardKit builds the dashboard itself and explains what changed, so you can focus on decisions.

Funnel.io

  • Funnel MCP connects modelled data to ChatGPT, Claude or Cursor - the analysis happens in another tool
  • Starter from €280/month billed yearly, Business from €560/month, plus flexpoints per connector and destination
  • Built for enterprise marketing ops with their own data team
  • No self-service checkout - every plan runs through 'Book a demo'
  • English-language product, built around a modelling project before the first dashboard

CardKit

  • Dashboards are the product: cards, charts, tables, health scores, drag & drop - no data analyst needed
  • Preconfigured - no semantic layer, no naming conventions, no data modelling project
  • CardKit lives inside the dashboard, learns from your historical data and answers evidence-only
  • 31+ focused integrations, in depth: GA4, Google Ads, Meta Ads, Search Console, WooCommerce, PayPal, sevDesk, Brevo, Pipedrive and more
  • From $9/month, 30 days free, self-service - no credits and no flexpoints
  • Built for business owners, founders and small teams who want to focus on their business

CardKit and Funnel.io
side by side

Funnel builds the data foundation. CardKit delivers the finished cockpit you read every morning.

CardKit
Funnel.io
Ready-made dashboards without data modelling
AI analyst inside the product
Self-service trial without a sales call
No credits or flexpoints per connector
Roles and dashboard scoping from the first plan
German interface and German AI answers
Transparent prices without a sales call
First dashboard in minutes

Three reasons business owners pick CardKit

A finished cockpit instead of a foundation, an AI that learns from your data, and a price that lets you focus on business.

Finished, not a foundation

Finished, not a foundation

Funnel hands you clean, modelled data - and then you still need a BI tool or a data analyst to turn it into something you can read. CardKit builds the dashboard itself: cards, charts, comparisons and status, so you can focus on running your business.

AI that lives in the product

AI that lives in the product

Funnel's AI sits in ChatGPT or Claude and needs a properly modelled foundation. CardKit sits in your dashboard, learns from your historical data and answers only with numbers it can back up - or says plainly that data is missing.

Focus on business, not billing

Focus on business, not billing

Funnel starts at €280/month billed yearly, plus flexpoints for every connector and every destination. CardKit starts at $9, you test 30 days free, and you pay no credits - so you can spend your energy on your business.

The honest questions

What you'd rather know before switching.

Straight answers to the questions that come up before a switch.

Yes, for the job that matters day to day: seeing and understanding your marketing and shop numbers every morning. CardKit connects your tools and builds the dashboard without a modelling project, so you can focus on business decisions.
Funnel lists Starter from €280/month and Business from €560/month, billed yearly, with enterprise pricing on request; on top of that, flexpoints are charged per connector (50 FP), per account (5 FP), per Looker Studio destination (150 FP) and per warehouse destination (300 FP). CardKit starts at $9/month with no credits and no flexpoints - see our pricing page for current numbers. Neither tool charges for data volume.
Funnel does not show a free trial on its pricing page - every plan runs through 'Book a demo'. CardKit is self-service: 30 days free, sign up and see your first dashboard in minutes.
On funnel.io itself you can verify that there is no self-service checkout, that advanced governance such as SSO, audit logs and an EU data centre only comes with the Enterprise plan, and that measurement is a paid add-on that is not available on Starter at all. Third-party reviews (as reported by Porter Metrics and Whatagraph) additionally mention flexpoint fatigue, a steep learning curve and that it becomes complex to manage without a dedicated data team - CardKit cites those as third-party statements, not as its own findings.
CardKit keeps detailed comparisons for Geckoboard, Klipfolio, Cyfe, DashThis - plus a full list of every source on our integrations page.

Funnel builds.
CardKit answers.

Connect your tools and focus on your business. CardKit explains the numbers using your historical data.

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